About
We are moving into a new era here at Saturday the Label with a hyper-focused goal to redefine confidence and normalise self-love and self-care.
Saturday the Label is an Australian based design house cultivated on the principles of confidence, comfort, quality, affordability, female wellness and self-care. Described as being a line of barely-there intimates for everyday wear. It is our mission to design lingerie that allows women to be sexy, as well as supported. Saturday have created a new category that bridges the gap between lingerie and fashion.
Saturday lingerie has gone against the grain, steering away from the traditional lace based intimates, instead designing lingerie rendered in innovative high apex mesh fabrics, dyed with natural dyes and cut with minimal waste. These products are flexible and designed to flatter and perfectly fit the female form.
This growing line of mesh and embroidered lingerie, includes underwire bras, soft-cup bralettes, g-strings, briefs and bodysuits available across many styles, fun colourways and playful fabrications that set her apart from the rest. More recently adding ribbed cotton and washable satin loungewear to their growing line.
ABOUT OUR FOUNDER & DESIGNER
“I believe we have created a new category that bridges the gap between lingerie and fashion. The introduction of femme wellness toys to our offering allows us to focus on a whole body approach to self-love and self-care."
With a drive to redefine comfort, quality and affordability in the lingerie sector, Saturday was conceived in 2019 by founder and designer Shani Tomkins.
Shani has a digital advertising background having worked in multinational advertising agencies as a digital strategy director for the past 12 years. Always with a side of creativity, this concept has manifested in her sketch books since she was at university studying Fine Arts and Visual Communications.
Shani established Saturday when unable to find affordable lingerie that was fun and fashionable rather than overly sexualised or occasion based. This niche has allowed her to carve out a unique line of fashion based intimates designed for everyday wear.
Saturday has since blossomed into the beautiful brand that it is today offering a wide variety of lingerie and loungewear. Boasting fun, flattering and comfortable pieces that are no longer just for anniversaries or special occasions, but a luxurious gift to yourself. Saturday can be worn everyday under a sheer blouse or a tee and enjoy lingerie that looks just as good after a hard days work when settling into the couch or reapplying your lippy for cocktails with your closest and most dear. Strike the perfect balance between comfort and style with the Saturday's lingerie collection.
