About – Saturday the Label


Saturday the Label is an Australian based design house cultivated on the principles of confidence, comfort and quality. Described as being a line of barely-there intimates, for everyday wear. It is our mission to design lingerie that allows women to be sexy, as well as supported. With a drive to redefine comfort, quality and affordability in the lingerie sector, Saturday the Label was conceived in 2016 by founder and designer Shani Tomkins.

Saturday the Label has gone against the grain, steering away from the traditional lace based intimates, instead designing lingerie rendered in innovative high apex mesh fabrics, aimed to flatter and perfectly fit the female form. This growing line of mesh based lingerie, includes underwire bras, soft-cup bralettes, g-strings, briefs and bodysuits available across many styles, colourways and fabrications that set her apart from the rest. Saturday lingerie is ethically handmade and tested on real women.

Lingerie is no longer just for anniversaries or special occasions, Saturday the Label is a luxurious gift to yourself. Wear under a sheer blouse or a tee and enjoy lingerie that looks just as good after a hard days work when settling into the couch or reapplying your lippy for cocktails with your closest and most dear. Strike the perfect balance between comfort and sex appeal with the Saturday the Label lingerie collection.