Project 360


Did you know clothing is the fastest-growing household waste? On average, each of us throw out about 30kg of clothing and textile items a year!

Women buy on average 200 bras in their lifetime and they are one item you can’t donate to charity or hand down to family or friends so ALL bras end up in landfill.

We have therefore created Project 360 a first of its kind lingerie recycling initiative that allows oLe bras to be returned, dismantled and recycled into new fabrics that we can reuse. We then use the new fabric to create strong and sustainable garment wash bags to care for your lingerie and give them longer lifespans, reducing the amount of bras you have to buy in your lifetime and subsequently reducing the amount of household waste produced year on year.




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