ABOUT SATURDAY THE LABEL
“A first-of-its-kind Australian lingerie design house that renders vibrant, fashion-based intimates for everyday wear.” - Vogue Australia
Saturday the Label is an Australian based design house cultivated on the principles of confidence, comfort and quality. Described as being a line of barely-there intimates for everyday wear. It is our mission to design lingerie that allows women to be sexy, as well as supported. Saturday the Label believe they have created a new category that bridges the gap between lingerie and fashion.
Saturday the Label has gone against the grain, steering away from the traditional lace based intimates, instead designing lingerie rendered in innovative high apex mesh fabrics, dyed with natural dyes and cut with minimal waste. These products are flexible and designed to flatter and perfectly fit the female form.
This growing line of mesh and embroidered lingerie, includes underwire bras, soft-cup bralettes, g-strings, briefs and bodysuits available across many styles, fun colourways and playful fabrications that set her apart from the rest. More recently adding ribbed cotton and washable satin loungewear to their growing line.
Saturday is on a journey of growth, with a focus on sustainability and creating products that are proudly ethically handmade and tested on real women. We have many unique sustainability initiatives and give back $1 from every sale to charity through a platform called I=Change. Saturday the Label is luxury you can afford to live in.
ABOUT OUR FOUNDER & DESIGNER
“I believe we have created a new category that bridges the gap between lingerie and fashion.”
With a drive to redefine comfort, quality and affordability in the lingerie sector, Saturday the Label was conceived in 2019 by founder and designer Shani Tomkins.
Shani has a digital advertising background having worked in multinational advertising agencies as a digital strategy director for the past 12 years. Always with a side of creativity, this concept has manifested in her sketch books since she was at university studying Fine Arts and Visual Communications.
Shani established Saturday the Label when unable to find affordable lingerie that was fun and fashionable rather than overly sexualised or occasion based. This niche has allowed her to carve out a unique line of fashion based intimates designed for everyday wear.
Saturday the Label has since blossomed into the beautiful brand that it is today offering a wide variety of lingerie and loungewear. Boasting fun, flattering and comfortable pieces that are no longer just for anniversaries or special occasions, but a luxurious gift to yourself. Saturday can be worn everyday under a sheer blouse or a tee and enjoy lingerie that looks just as good after a hard days work when settling into the couch or reapplying your lippy for cocktails with your closest and most dear. Strike the perfect balance between comfort and style with the Saturday the Label’s lingerie collection.